BG/ENConsultation
PROJECT · LOGO · PACKAGING
Sweet temptation.
A Bulgarian wafer brand: from the logo to the stand box.
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The brief
A complete brand project for confectionery
A Bulgarian confectionery brand that needed a complete branding system.
01LogoHand-lettered wordmark: Sweet Hit with the subtitle „Sweet Temptation“. For each flavour, the logo colour matches the packaging.
02FlavoursCoconut, strawberry, vanilla, cocoa, caramel, hazelnut and peanut. Each has its own colour and mood.
03PackagingWafer packaging and a stand box for each flavour.
Project speed14 days
The whole project was completed in 14 days: a logo, seven flavours, wafer packaging and a stand box for each flavour.
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The logo
A signature with a sweet glaze.
A hand-lettered „Sweet Hit“ wordmark and an „S“ mark, which appear on every package. The subtitle „Sweet Temptation“ sits thinly above it.
The „S“ stamp
The wordmark01The full logoBroad strokes with small light slits that look like a glint on glaze.
02The „S“ stampThe large „S“ with two short strokes in the middle also stands on its own: on sachets, stamps and icons. The strokes can also be read as an „H“, the initials S and H in one mark.
03One shape, many coloursThe shape doesn’t change, but the wordmark colour changes with each flavour: white, brown, green or black, so it reads on every background.
The flavours
Seven flavours, seven colours.
The same packaging scheme, but each flavour has its own colour, its own photos and its own colour for the wordmark.
CoconutStrawberryCocoaCaramelHazelnutVanillaPeanut
Have a product? We’ll make packaging for it.
Tell us about the product and we’ll suggest how it should look on the shelf.