PROJECT · LOGO · IDENTITY · EGD

Sim Racing Garage – brand identity and environmental graphics

Speed, emotion and gaming.

The client

Racing hall in Varna.

Sim Racing Garage is a simulator racing hall in the centre of Varna. It offers three main configurations, and according to the client, the Lamborghini GT3 simulator is the only one in Bulgaria.

Visit simgarage.bg ›

Basic simulator configuration

Professional Racing Simulator configurations

Full Motion Simulator

The brief

What the client wanted.

A simulator racing hall that should feel like a track: fast, electrifying and with a gaming spirit.

01SpeedSlanted shapes and lines that move forward.

02EmotionBlack and red, which raise the adrenaline.

03GamingGeometric patterns, like on a game screen.

Project speed

Speed, just like in the hall.

3 daysBrand identityLogo, icon, colours and materials, created from scratch.

4 daysEGD conceptDesign for the interior walls and the facade, also from scratch.

Identity first, then the walls.

The logo

A mark that is in motion.

An italic letter S with a red R, grey and black geometry, and the word GARAGE. A full version, an icon for small spaces and print-ready files.

Red#CE1800

Grey#808084

Black#181516

TypographyNasalization RegularAa Bb Cc Dd

Visual identity

The same everywhere.

Business cards, letterhead, sign and mug: the logo works on paper, metal and textile.

Sim Racing Garage business cards with the mark

EGD

Exterior facade and interior

A concept for the interior walls and the facade of the hall. The black and red, together with the geometric hexagons, strengthen the identity and create a unified atmosphere.

The simulator hall facade, branded with the new identity

Interior wall in black and red with an entrance to the racing zone

Wall with red geometric lines and hexagons

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